Introduction to Ant Design's Emotion Platform - Malian
Malian, part of the Ant Group's suite of online design services, offers a comprehensive solution for motion effect creation. Leveraging over a decade of project experience and user feedback from Alipay's design team, Malian is designed to provide users with more natural and authentic experiences while offering designers a more efficient way to work.
Access to the Malian Platform
For access to the Malian platform, users can visit design.alipay.com/emotion and log in with their Alipay account.
Website Language
While the primary language of the Malian platform is Chinese, given its origin and target audience, it is equipped to support multiple languages to cater to a global user base.
Features of Malian
- Simplified Motion Effect Creation: With a vast library of motion effects and visual editing capabilities, Malian enables even users with no foundation to easily create motion effects.
- Wide Range of Scenarios: Malian redefines the experience within Alipay, bringing emotion and vitality to pages, significantly enhancing business data outcomes. It caters to various scenarios including marketing spaces, event pages, empty states, and product icons.
- Motion Templates and Materials: The platform offers over 200 motion templates and more than 2000 creative materials, assisting users in quickly producing over 40000 high-quality motion creatives.
- Performance and Stability: Integrated with motion effect technologies represented by Lottie, Malian effectively addresses performance issues and package size concerns. It also provides performance testing tools to ensure smooth operation and performance optimization across different platforms.
- File Lightweight: Utilizing Lottie technology, Malian compresses large motion effect files to just a few kilobytes, solving package size issues and making motion effect files lighter and faster to load and display on various platforms.
Industries and Fields Involved
Malian is involved in various fields and industries, particularly those that require innovative and engaging user experiences, such as marketing, advertising, product design, and digital media.
Usage Scenarios
Malian's platform is used in scenarios where dynamic and engaging content is needed to enhance user interaction. It provides services and functionalities such as creating motion effects for marketing banners, event pages, product icons, and more.
Reference Links
- Introduction to Ant Design
- 5G Motion Effect Era Arrives! Ali's Motion Design Tool "Malian" is Here!
- Ant Design Service Platform - Malian: Innovative Motion Effect Creation Tool
- Ali's Newly Developed Motion Effect Tool Malian
- Ali Newly Developed a Motion Effect Tool Malian! Even Beginners Can Easily Create Cool Motion Effects
- Ali's "Malian" One-Stop Motion Effect Creation Platform
